International Journal of Business Management and Administration Vol. 4(3), pp. 037-043, May 2015 ISSN 2327-3100 ©2015 Academe Research Journals

Full Length Research Paper

New innovation and sustainability in a developing country: The case of Cameroon

Forje Lema Catherine

Higher Institute of Commerce and Management, The University of Bamenda, North West Region Cameroon. E-mail: lc_forje@yahoo.co.uk. Tel: +237 674633907/697564041.

Accepted 10 April, 2015

Abstract

Innovation activates the system of an economy to a new level. Innovation follows a process. The first step in innovation is the idea-generation process. There is widespread appreciation that people go to great lengths, incur expenses: energy and materials to generate innovative ideas. People get inspired, create, and connect. The inspiration also enables the building of a culture of innovation. Data collection was done through a face-to-face interview with the producer of the first Cameroon beer that came out in the early 1960, a rice producing company, a cement producing company, and 100 women following a type of dressing commonly worn by Cameroon women (wrappa). There were a total number of one hundred and three interviewees. The implication of this study is for everybody. It throws light on the factors that are likely to sustain an innovation. Conclusion of this study emphasises continuous research to keep giving the innovation a face lift.

Key words: Entrepreneurship, ideas, innovation, sustainability.